VINTAGE CAR CLUB of CANADA

OKANAGAN CHAPTER

FASHION SHOW ALBUM (Edited)

July 1st, 1988  Delta Lakeside Hotel, Penticton

Part of the 1988 INTERNATIONAL TOUR

1940 to 1949 

      Cyril (Air force)   Ernie (Navy)    Bert (Okanagan Chapter Vest)

The 1940's saw the end of opulence in auto manufacture.

Builders of luxury and exotic cars had been absorbed by the large manufacturers or forced out of business during the depression. Gone were the Cords, Pierce Arrows, Auburns and others. The remaining luxury cars became down-sized as mass production methods were used to produce them.

Of the 4,250 makes of cars produced around the world from 1896 to 1939 only a handful remain.

 

During the war, 1942 to 1945 auto production lines were used to produce war machines. Cars that were built (using 1942 dies) were for military use.

The years 1946 to 1948 saw very little body style changes from pre-war designs. Sales grew as the economy recovered and people became more mobile.

Running boards and rumble seats have disappeared. Closed fenders, lower profiles, less boxy appearances and better suspensions gave more economic operation and smoother rides. Cars became more utilitarian as the war became a reality.

The following car related pictures are add-ins, but, in keeping with the album's theme.

Khaki coloring and a star on the door marks this 1942 Packard sedan as a military staff car. In addition to such adaptations of prewar passenger autos, Packard turned out power units including supercharged engines for PT boats, under the slogan: "Precision-built Power."

1949 saw major mechanical and body changes. One of America's leading designers made the statement that the "airplane has developed into one of our greatest aides in designing automobiles".

Larger engines, automatic transmission and aero dynamic styling were the selling features: options and pricing made cars seem more suited to the individual. The more options you purchased the more luxurious your production-line car would be.

Advertising brain washed the population into the myth that there should be a car in every garage. Everything related to the car grew and prospered. Drive-in movies, drive-in restaurants and motor hotels aided in the love affair with the car. The Drive-In craze began with 2000 drive-ins built between 1947 and 1950.

The automobile had started on its route to becoming the major economic factor of the next three decades.

 

FASHIONS: 1940 - 1949

During the Second World War material was in short supply. As a result clothes rationing was established in 1941.

Great attention was paid to detail, the colour of the piping, and the false pockets. The shape was square shoulder with a tailored look echoing the cut of the uniforms. Skirts were short, with narrow pleats or slightly gathered into a very fitted bodice.

Slacks were cut like men's trousers and were very practical and were very popular. Mock suits made to look like button down jackets and skirts became popular as shortages of materials increased because of World War II. Women added bright touches with headscarves, simple jewelry and whatever make-up they could obtain.

Hats were frivolous, trimmed with un-rationed millinery flowers or veils.

Shoes tended to be heavy, stockings were in short supply often replace by socks or bare legs.

Steve & Zoot Suit (1940)

Eleanor (1944)   Anne (1944)  Lindsay (1944)

Dee (1948)

Diana (1940)       Maria (1942)

Laurie (1944)     Laura (1940)

Dorothy (1932)    Irene (1944)

Daphne (1949)  Jean (1949)

Julie (1940)

Margaret (1948)

Lindsay (1944)

Ann & Jerry (1947)  Candace at 5 years of age.

Ken (1946)  Darlene (1946)

Joyce (Junior Bridesmaid - 1947)

Dawn (Bride - 1947)

Verla & Terry (1947 Wedding)

Hope you are enjoying a look into the past!

SWIM WEAR OVER THE DECADES:

A swimmer was not a member of the fashionable set until 1910. Swimming as a violent exercise was not socially acceptable for the modish woman. Tightly laced corsets and huge petticoats restricted movement. Soft elegance, not fitness was the look. Special clothing gradually evolved to allow for more movement. However, weighty costumes hampered the would be swimmer until well into the twentieth century. The was changed attitudes towards women doing physical work. Lifestyles changed, swimwear became fashionable. 

By 1918 costumes were shorter and sleeveless, leading up to the knitted, woolen striped one piece.

By the 1920's beach outfits were a must.

By 1930 suits were of masculine simplicity and did not look like a feminine frock.

The 1930's emphasis was now on a fit, trim body, and sun tanning was definitely in. Elasticated knits were a most important new fabric, also terry cloth, especially for beach cover-ups.

1942 preoccupation was with creating the illusion of a year round tan. "Pseudo tans." There was no fabric rationing until 1942. Some manufactures used much less fabric the the law allowed.

1950 swim wear had acquired a new state of dress - not undress, more like a child's romper set.

 

 

In 1955 the mood changed. Emphasis was again on body curves, strapless with attachable straps for swimming. Waistline was the focal point, along with sewn in padded cups. 

Swim suits and bikinis of the early '60's were full of very soft woven fabric and uplift to emphasize or create curves. By the end of the decade small bosoms (Twiggy look) were fashionable - a more natural look.

The 60's saw the bikini a minimum two piece for a perfect tan. One piece was more body shaped with less or no additional padding. Some were bikini like, held together by a narrow strip of fabric.

1970's saw bright little strips of bathing suits with new twists and ties to give the  body every chance for sun benefits. Bikini's were miniscule tiny pants held together over the hip bones by an inch of fabric. Tops were small too, with fabric gathered into a centre front knot, detachable straps. Popular song of the day - "Teeny Weeny Bikini". By the end of the decade it was proven that exposure to the sun could be dangerous.

Trade mark of the years up to 1980 was the very high cut bikinis and one-pieces over the upper thigh and pelvis, in some cases to the waist exposing the hipbones. The 1980's Lycra swim wear fitted more tightly than a glove, to hold in bulges. Soft fabrics were also used. Stretch toweling, wool-look jersey in stripes, broad and narrow were in. Two or three tone suits, particularly with white for business-like amateur or professional surfing and diving suits.

 

Dee, Lillian and Jerry ready to parade.

Lillian - (1905)           Jerry - (1930)

Chuck - (1912)             Dee - (1912)

Lindsay - (1963)        Ian - (1940)

Judy - (1955 Sun wear)

Avril - (1955 Marilyn Monroe style)

Laura - (1980's swimwear)